He is the third in a family of guitar makers (his father, Juan Orozco, built guitars in Spain, Uruguay and Brazil). He was actively involved in the development of classic guitars in the mid-1970ies (starting as early as 1969) together with great Japanese luthiers like Matsuoka, Tamura, and Yairi, who then developed guitars for Tama, Ibanez and Aria (at that time the small workshop where they worked was in the company Hoshino Gakki who own Tama and Ibanez). They also built guitars in the Kohno-Sakurai style (models #8, #10, #15) that were sold with the "Juan Orozco, Luthier" label. Later the Orozco guitars were equipped with a very characteristic headstock, different from the Fleta-style headstocks they had first.
Juan Orozco III is still active in the guitar business, in particular with the "Aranjuez" strings that he developed, but also with his guitar series "Artesano" (that are built today in Spain) and with guitar cases. He also organised guitar concerts and is well known by many great guitar players and luthiers.
Beneath are some pictures of the shop Juan Orozco runned in New York at West 56th street.
With many thanks to Roger Lian for providing them.